Observations and Images on Architecture, Culture and More, in Chicago and the World. See it all here.
Sao Paulo goes Martin Luther on Signage's Ass
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Observations and Images on Architecture, Culture and More, in Chicago and the World. See it all here. |
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Pope Benedict's current roadshow invocations against the Fleurs de Mal Planetizen tips us off to the fact that as of January 1st, the city of 11,000,000 people took a stand against "visual pollution" by banishing all forms of outdoor advertising, regulating store signs, and even banning the distribution of fliers in public places.
Here's a report on the controversy the ban has evoked, and a discussion between Advertising Age's Bob Garfield and Vinicius Galvao, a Sao Paulo reporter The photos you see here are taken from a fascinating set of images on Flickr from Tony de Marco that show the often surreal aftermath of the ban. Sides of buildings are suddenly at a loss for words; once mighty billboards find themselves exposed down to their naked frames. Would our own Richard M - hell, would any mayor in United States outside of, possibly, Vermont - ever dare such an initiative? Yeah, I got your advertising ban right here, pal. Is it the future or simply a lair? Join a discussion on this story. © Copyright 2007 Lynn Becker All rights reserved.
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notwithstanding, it's hard to imagine Brazilians giving up sex, but perhaps even more difficult to imagine them giving up advertising - spur of our appetites, invader of our dreams - but that's exactly the Puritan campaign that's overtaken the city of Sao Paulo.
who observes, "I wrote a big story in my newspaper today that in a lot of parts of the city we never realized there was a big shantytown. People were shocked because they never saw that before, just becausethere were a lot of billboards covering the area."
