President, Chief Creative Officer
may only be 12, but when she speaks, it is
When, by the age
of 8, her enormous wordcache grew to include 60's rock lyrics and medical
disclaimers, it was clear
Portrait of a Superstar
Creative is presenting work to Lucille, who is finding it far short of
her standards. She rocks impatiently back and forth in her seat.
Her voice rises to an angry wail. "May cause chafing and burning!",
she screams, pointing at the shamed offender,
egos are often pummeled. Yes, there's sometimes
But a CW & O veteran, who once had his pants set on fire during a particularly ill-received presentation, speaks for his colleagues: "She's tough, but she's fair."
if Lucille's office door is always open (a practice
Interview with a Prodigy
what makes CW O's work so distinctive, Lucille gives
the Sizzle. We're the Steak. We're that Yucky Gristly Stuff
You Get Caught Between Your Teeth. Clients check in, but they don't
check out. We're the New Generation. We're Your One Best Friend.
We're the You you want to be We
And the state of advertising today?
"What about now? Please check the number and dial again. Why wait for a change in scenery when you can make your own? Why didn't anyone think of this before? The more you know, the better it looks. Why wear anything else? If your friends aren't impressed by the extra new features, get new friends. It's a bad morning to be a stump. The bar is raised. Don't cut corners. Attitude x 2. Washing hair and changing minds."
How does Lucille describe herself? She measures her words with care: "Orphan. Outsider. Diva. Survivor."
|©2002-2003 Lynn Becker Associates. The contents of this site are satire. Any reference to any person, institution, corporation or entity without satirical purpose is strictly coincidental.|
you know, you're starting to get on my nerves - there's nothing to see down here!