Advertising has always had its visionaries: David Ogilvy, Marion Harper, Ron Popeil . . . but only one had fur (if you exclude Martin Sorrell's back hair.)
Whether jumping in and out of clients' laps or whimpering in pain at a bad voiceover, for Omar making advertising wasn't an intellectual exercise but a visceral, paws-on, tongue-out experience.
His three, seminal "as-told-to" books: "Advertising Isn't Just Scratching Yourself", "Panting Doesn't Make it So", and "Lift a Leg and Make it Happen" redefined what advertising was, and what it would become.
It's impossible to summarize their content in the space of a web page. We can only cite once again some of his most memorable aphorisms:
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okay, if you insist on coming down here, i'm just going to ignore you - i don't see you; i don't hear you, i'm paying absolutely NO attention to you.