Research and Focus Groups
Groups were drawn from what were seen to be the
the brand's two major target demo's- rural residents over 70 with limited
income and atrophied tastebuds, and grammar school drop-outs with a pronounced
craving for particulated beverages
of the participants thought the amount of particulate matter "very
satisfactory" for a brand labeled "Lightly Silted."
of participants claimed experiencing "wonky" hallucinations.
of the participants could find no discernable taste difference between
Old Sally's and pickled socks.
8% of participants characterizing themselves as bulimic all registered
"Intend to Purchase" scores at or above the 90th
4% of participants required medical intervention after taste testing.
of the participants thought they were at an AA meeting.
of participants were able to recall the Old Sally's ad from a sampling
of ads for different beverages.
found Gilbert Gottfried a persuasive spokesmen, although 11% had to
turn down the volume on their hearing aids.
of participants found the music too derivative of
Nine Inch Nails.
insisted the ad contained a subliminal message commanding them to cover
the focus group leader in chocolate syrup.